why #grateful snacks and why emma’s chips?

#grateful snacks is all about celebrating the simple joy of snacking, done better. Our hero product, emma’s chips, takes the classic chocolate-covered potato chip and gives it an intentional upgrade:

organic chocolate, avocado oil instead of seed oils, and that perfect salty-sweet crunch that keeps you coming back. We believe indulgence and mindfulness can exist in the same bite.

our story

It all started with a craving, first for something sweet, then salty, then sweet again. I could never find the perfect snack that satisfied both without feeling overly processed. I wanted something nostalgic yet intentional, fun but made with ingredients you can actually feel good about.

What began as a late-night kitchen experiment to solve that craving turned into a mission to make better-for-you treats that spark joy.

#grateful snacks is rooted in gratitude, for good food, for the people who share it, and for the little moments that make life delicious. Every bag of emma’s chips is a reminder to slow down, snack mindfully, and savor the moment.

“I started #grateful snacks because I wanted to create something that makes people smile, a simple snack that feels special. Gratitude is at the heart of everything we do, and my hope is that every bite of emma’s chips brings a little more of it into your day.”


 — Emma Weeden, Founder